Network Marketing?
What Is Network Marketing?
The
simplest explanation of network marketing is that it is a method of
marketing that utilizes independent representatives to reach potential
customers that a company otherwise would not reach with traditional
online or offline marketing methods.
In
order to accomplish this, network marketing companies and their
associates recruit individuals I.E. “their sales force,†just like
other companies and franchises, have done for years, take for example
the insurance industry.
How often have you seen ads on television that use the term, “Independent Insurance Agent or Associate?â€
Yet,
as we watch these advertisements we naturally assume they are
employees of the company, when in reality they are independent business
owners!
No
doubt you have noticed as you have driven through your neighborhood
many of these small businesses, they have signs and other advertisements
designed to draw your attention to them.
Yet,
you will rarely see advertising from the approximately 13 million
people who are either involved with direct selling, or in the network
marketing industry according to figures by the Direct Selling
Association (DSA).
There
is distinct difference between us and them, in most cases they are
assigned an exclusive territory and therefore cannot market outside of
their assigned territory. Where as in network marketing in most cases,
you can market just about anywhere your company is established!
Why are companies willing to pay you to market for them???
…Why don’t they just utilize the internet or other traditional marketing methods?
It’s
quite simple, they want access to your network, that is your network
of friends and family members! Today there are hundreds of companies
offering products and services. Many of these products and services you
recognize by their brand name!
The
products and services you can market today cover everything from
Communication Services, Internet Access, Nutritional Products, Weight
Loss Programs, Water Filtration Systems, Financial Programs, Electrical
Power, Solar Power, just to name a few.
So
why do they need us? Traditional marketing methods have companies
spending millions of dollars each year to market their products and
services.
They
know that word-of-mouth marketing is a far more powerful and effective
method of marketing, especially, when that message comes from those
whom we know and trust!
And these companies are more than willing to pay you, to communicate this message to your network of friends and family.
It
is extremely important to understand that this method of marketing is
not about bugging your friends and family members, as many would love
for you to believe.
It
is about your ability and skill to determine from those individuals
within your circle of influence who would be interested in the products
or services that your company has to offer…
…
That information alone is one of the critical elements that separates
those who fail, from those who go on to become very successful!
And occasionally you might uncover a few individuals, who also want to start a business!
I truly believe Robert Kiyosaki summed it up nicely; it really is the business school for people who like helping people!
If
you want to call your own shots in life, if you’re willing to get
the education you will need to run a small business, if you enjoy
working with people, then network marketing just might be right kind of
business for you.
If on the other hand, you’re only in it for the money or you just don’t like dealing with people well then…
… You’ll most likely end up failing!
Personally
I’ve found running a network marketing business to be a very
rewarding. While it does give you the freedom from punching someone
else’s clock, now you’ll be punching your clock and will have to
hold yourself accountable!
If
your currently employed the training you’ll get from having a
network marketing business will give you a deeper appreciation of what
your employer has to deal with on a daily basis. You will also become a
far better communicator, someone who really listens and address the
wants and needs of others!
With
the economy the way it is today, working from home makes more sense
then acquiring a second job in order to make ends meet. And thats if you
can find one!
At now three types of marketing are leading the world and these three policies is made my America. But this is the latest marketing policy of the world and this is made by Europe.
We will do marketing for a website. We have to do marketing in our daily life. Here your marketing will be your business.
At now we do three types of Marketing
1. Online marketing
2. Traditional marketing
3. Direct selling marketing
Example:
Online marketing:: (Facebook, Google, yahoo, twitter)
Traditional marketing:: TV, radio & newspaper advertisement
Direct selling marketing:: MLM (Multi Level Marketing) business
America is the head of all those business. At now 92% is online & traditional marketing & 8% is direct selling marketing
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